Hey, I'm
Hey, I'm
Raja Singh
Raja Singh
Hey, I'm
Raja Singh
The strategist behind India's fastest-growing brand channels like Traya Health, & Unacademy.
The strategist behind India's fastest-growing brand channels like Traya Health, & Unacademy.
Worked & Produced Results For These Companies
Worked & Produced Results For These Companies
My
My
Story
Story
My
Story
For 10 years, I've done one thing obsessively: grow YouTube channels.
For 10 years, I've done one thing obsessively: grow YouTube channels.
In that decade I've scaled 5+ channels from zero to 1 million+ subscribers and managed 35+ channels generating 500M+ views. All organic. No paid ads. No shortcuts.
In that decade I've scaled 5+ channels from zero to 1 million+ subscribers and managed 35+ channels generating 500M+ views. All organic. No paid ads. No shortcuts.
I've worked with content creators launching their first video and major brands with millions of followers. The scale changes, but the principles don't.
I've worked with content creators launching their first video and major brands with millions of followers. The scale changes, but the principles don't.
My edge? I've reverse-engineered YouTube's algorithm - search ranking, audience retention curves, the recommendation engine. Data tells me the 'what.' Psychology tells me the 'why.' Together, they create unstoppable growth.
My edge? I've reverse-engineered YouTube's algorithm - search ranking, audience retention curves, the recommendation engine. Data tells me the 'what.' Psychology tells me the 'why.' Together, they create unstoppable growth.
Whether you're building from scratch or stuck in a growth plateau, I turn unclear strategies into repeatable systems and half-formed ideas into viral results.
Whether you're building from scratch or stuck in a growth plateau, I turn unclear strategies into repeatable systems and half-formed ideas into viral results.
My Content Creation Process
The 8-Steps Youtube Growth
The 8-Steps Youtube Growth
System That
System That
Consistently Delivers
Consistently Delivers
This system has generated over 500 million views. Here's how it works:
This system has generated over 500 million views. Here's how it works:
My Content Creation Process
The 8-Steps Youtube Growth
System That
Consistently Delivers
This system has generated over 500 million views. Here's how it works:
Research
1
I don't throw content at the wall to see what sticks. I dig into keyword data, spy on competitors, and find topics with high demand but weak competition.
Scripting
2
You've got about 3 seconds before someone swipes away. I write scripts that grab attention instantly and keep it. No rambling intros. No "hey guys" for 30 seconds. Just straight value with hooks that make people curious enough to keep watching.
Recording
3
Production quality matters, but authenticity matters more. I help creators find their natural rhythm on camera - the energy, pacing, and delivery that makes viewers feel like they're talking to a friend, not watching an infomercial.
Editing
4
Every second counts. I edit for retention - cutting dead air, adding visual interest every few seconds, keeping the pace moving. If a frame doesn't add value, it's gone. The goal? Keep people watching past that critical 50% mark where YouTube decides your video is worth pushing.
Optimization
5
Titles that make people click. Thumbnails that stop the scroll. Descriptions that actually get read. This is where most creators leave easy wins on the table. I optimize for both humans (who need to click) and algorithms (who need to understand what you're about).
Release
6
The first hour after you publish? That's when YouTube decides your video's fate. I don't leave it to chance - I coordinate launches that create instant momentum. More early engagement means more distribution. Simple as that.
Analytics
7
I don't trust gut feelings. I trust numbers. Which topics drive subscribers? Where do people drop off? What's bringing traffic? Analytics show you exactly what's working and what's wasting your time. Then it's simple: double down on what works, kill what doesn't.
Repeat
8
One viral video is luck. Ten is a system. I help you identify patterns in what works, then build repeatable processes around those wins. That's how you go from random success to predictable growth.
Research
1
I don't throw content at the wall to see what sticks. I dig into keyword data, spy on competitors, and find topics with high demand but weak competition.
Research
1
I don't throw content at the wall to see what sticks. I dig into keyword data, spy on competitors, and find topics with high demand but weak competition.
Scripting
2
You've got about 3 seconds before someone swipes away. I write scripts that grab attention instantly and keep it. No rambling intros. No "hey guys" for 30 seconds. Just straight value with hooks that make people curious enough to keep watching.
Scripting
2
You've got about 3 seconds before someone swipes away. I write scripts that grab attention instantly and keep it. No rambling intros. No "hey guys" for 30 seconds. Just straight value with hooks that make people curious enough to keep watching.
Recording
3
Production quality matters, but authenticity matters more. I help creators find their natural rhythm on camera - the energy, pacing, and delivery that makes viewers feel like they're talking to a friend, not watching an infomercial.
Recording
3
Production quality matters, but authenticity matters more. I help creators find their natural rhythm on camera - the energy, pacing, and delivery that makes viewers feel like they're talking to a friend, not watching an infomercial.
Editing
4
Every second counts. I edit for retention - cutting dead air, adding visual interest every few seconds, keeping the pace moving. If a frame doesn't add value, it's gone. The goal? Keep people watching past that critical 50% mark where YouTube decides your video is worth pushing.
Editing
4
Every second counts. I edit for retention - cutting dead air, adding visual interest every few seconds, keeping the pace moving. If a frame doesn't add value, it's gone. The goal? Keep people watching past that critical 50% mark where YouTube decides your video is worth pushing.
Optimization
5
Titles that make people click. Thumbnails that stop the scroll. Descriptions that actually get read. This is where most creators leave easy wins on the table. I optimize for both humans (who need to click) and algorithms (who need to understand what you're about).
Optimization
5
Titles that make people click. Thumbnails that stop the scroll. Descriptions that actually get read. This is where most creators leave easy wins on the table. I optimize for both humans (who need to click) and algorithms (who need to understand what you're about).
Release
6
The first hour after you publish? That's when YouTube decides your video's fate. I don't leave it to chance - I coordinate launches that create instant momentum. More early engagement means more distribution. Simple as that.
Release
6
The first hour after you publish? That's when YouTube decides your video's fate. I don't leave it to chance - I coordinate launches that create instant momentum. More early engagement means more distribution. Simple as that.
Analytics
7
I don't trust gut feelings. I trust numbers. Which topics drive subscribers? Where do people drop off? What's bringing traffic? Analytics show you exactly what's working and what's wasting your time. Then it's simple: double down on what works, kill what doesn't.
Analytics
7
I don't trust gut feelings. I trust numbers. Which topics drive subscribers? Where do people drop off? What's bringing traffic? Analytics show you exactly what's working and what's wasting your time. Then it's simple: double down on what works, kill what doesn't.
Repeat
8
One viral video is luck. Ten is a system. I help you identify patterns in what works, then build repeatable processes around those wins. That's how you go from random success to predictable growth.
Repeat
8
One viral video is luck. Ten is a system. I help you identify patterns in what works, then build repeatable processes around those wins. That's how you go from random success to predictable growth.
The Proof
The Proof
The Proof
Traya Health
@TrayaHealth 37.7K Subscribers
Building Trust Through Content for Traya
The Challenge
Traya's founder wanted to build trust and credibility in the crowded hair wellness space.
With only 40K subscribers and low engagement, their YouTube channel wasn't establishing them as the authority they needed to be.
Potential customers didn't trust the brand enough to make purchase decisions
What I Did
I transformed their content from promotional to educational - launching a video series and podcast that answered every customer doubt before they could ask it.
We showcased real results, featured medical experts, and created content that positioned Traya not as another hair product, but as the science-backed solution for any hair and health-related issues.
Outcome
Traya's YouTube channel became their #1 trust-building and customer acquisition engine, generating thousands of qualified leads monthly.
40K → 750K
Subscribers 1,775% growth in under 24 months
170M+
Views Every video optimized for search and retention
30%
Organic Search Lift Dominating health & wellness category
Aakash + BYJU’S JEE
@AakashBYJUSJEE 499K+ Subscribers
Aakash + BYJU’S JEE
The Challenge
With only 40K subscribers and low engagement, their YouTube channel wasn't establishing them as the authority they needed to be.
What I Did
I engineered a rapid-fire content strategy to capture top-of-funnel attention and established Aakash as a credible digital player in the JEE space.
We Launched:
High-frequency educational content targeting trending JEE topics
Problem-solving videos featuring Aakash's star faculty like NV Sir, GB Sir, etc
Strategic SEO optimisation to rank for high-intent search queries.
Outcome
250K → 500K
Subscribers 2X growth in just 12 months
30M+
Organic Views In 3 months, I eliminated paid views entirely and built a self-sustaining organic engine
75,000+
Leads Generated Content directly converted into qualified student sign-ups
Unacademy K12 Category
@Unacademy 1.4M+ Subscribers
Unacademy K12 Category + State Board
The Challenge
Unacademy had zero presence in the K12 YouTube space during Covid, when online education demand exploded overnight. Students were searching for exam preparation content at unprecedented volumes, but we had no brand recognition in school education - only test prep.
What I Did
Conducted competitive analysis to identify content gaps, then built separate channels for Science, Commerce, and Humanities to create focused student experiences.
Collaborated with subject matter experts to produce curriculum-aligned videos optimised for exam preparation. Implemented data-driven A/B testing for thumbnails, titles, and formats while designing TOF content strategies that balanced discoverability with lead generation.
Outcome
100M+
Total Views Across Channels
0 to 1L+
Subscribers In 8 Months
10,000+
Quality Leads Generated
₹75L+
Revenue Generated from TOF Content
Traya Health
@TrayaHealth 37.7K Subscribers
Building Trust Through Content for Traya
The Challenge
Traya's founder wanted to build trust and credibility in the crowded hair wellness space.
With only 40K subscribers and low engagement, their YouTube channel wasn't establishing them as the authority they needed to be.
Potential customers didn't trust the brand enough to make purchase decisions
What I Did
I transformed their content from promotional to educational - launching a video series and podcast that answered every customer doubt before they could ask it.
We showcased real results, featured medical experts, and created content that positioned Traya not as another hair product, but as the science-backed solution for any hair and health-related issues.
Outcome
Traya's YouTube channel became their #1 trust-building and customer acquisition engine, generating thousands of qualified leads monthly.
40K → 750K
Subscribers 1,775% growth in under 24 months
170M+
Views Every video optimized for search and retention
30%
Organic Search Lift Dominating health & wellness category
Aakash + BYJU’S JEE
@AakashBYJUSJEE 499K+ Subscribers
Aakash + BYJU’S JEE
The Challenge
With only 40K subscribers and low engagement, their YouTube channel wasn't establishing them as the authority they needed to be.
What I Did
I engineered a rapid-fire content strategy to capture top-of-funnel attention and established Aakash as a credible digital player in the JEE space.
We Launched:
High-frequency educational content targeting trending JEE topics
Problem-solving videos featuring Aakash's star faculty like NV Sir, GB Sir, etc
Strategic SEO optimisation to rank for high-intent search queries.
Outcome
250K → 500K
Subscribers 2X growth in just 12 months
30M+
Organic Views In 3 months, I eliminated paid views entirely and built a self-sustaining organic engine
75,000+
Leads Generated Content directly converted into qualified student sign-ups
Unacademy K12 Category
@Unacademy 1.4M+ Subscribers
Unacademy K12 Category + State Board
The Challenge
Unacademy had zero presence in the K12 YouTube space during Covid, when online education demand exploded overnight. Students were searching for exam preparation content at unprecedented volumes, but we had no brand recognition in school education - only test prep.
What I Did
Conducted competitive analysis to identify content gaps, then built separate channels for Science, Commerce, and Humanities to create focused student experiences.
Collaborated with subject matter experts to produce curriculum-aligned videos optimised for exam preparation. Implemented data-driven A/B testing for thumbnails, titles, and formats while designing TOF content strategies that balanced discoverability with lead generation.
Outcome
100M+
Total Views Across Channels
0 to 1L+
Subscribers In 8 Months
10,000+
Quality Leads Generated
₹75L+
Revenue Generated from TOF Content
Traya Health
@TrayaHealth 37.7K Subscribers
Building Trust Through Content for Traya
The Challenge
Traya's founder wanted to build trust and credibility in the crowded hair wellness space.
With only 40K subscribers and low engagement, their YouTube channel wasn't establishing them as the authority they needed to be.
Potential customers didn't trust the brand enough to make purchase decisions
What I Did
I transformed their content from promotional to educational - launching a video series and podcast that answered every customer doubt before they could ask it.
We showcased real results, featured medical experts, and created content that positioned Traya not as another hair product, but as the science-backed solution for any hair and health-related issues.
Outcome
Traya's YouTube channel became their #1 trust-building and customer acquisition engine, generating thousands of qualified leads monthly.
40K → 750K
Subscribers 1,775% growth in under 24 months
170M+
Views Every video optimized for search and retention
30%
Organic Search Lift Dominating health & wellness category
Aakash + BYJU’S JEE
@AakashBYJUSJEE 499K+ Subscribers
Aakash + BYJU’S JEE
The Challenge
With only 40K subscribers and low engagement, their YouTube channel wasn't establishing them as the authority they needed to be.
What I Did
I engineered a rapid-fire content strategy to capture top-of-funnel attention and established Aakash as a credible digital player in the JEE space.
We Launched:
High-frequency educational content targeting trending JEE topics
Problem-solving videos featuring Aakash's star faculty like NV Sir, GB Sir, etc
Strategic SEO optimisation to rank for high-intent search queries.
Outcome
250K → 500K
Subscribers 2X growth in just 12 months
30M+
Organic Views In 3 months, I eliminated paid views entirely and built a self-sustaining organic engine
75,000+
Leads Generated Content directly converted into qualified student sign-ups
Unacademy K12 Category
@Unacademy 1.4M+ Subscribers
Unacademy K12 Category + State Board
The Challenge
Unacademy had zero presence in the K12 YouTube space during Covid, when online education demand exploded overnight. Students were searching for exam preparation content at unprecedented volumes, but we had no brand recognition in school education - only test prep.
What I Did
Conducted competitive analysis to identify content gaps, then built separate channels for Science, Commerce, and Humanities to create focused student experiences.
Collaborated with subject matter experts to produce curriculum-aligned videos optimised for exam preparation. Implemented data-driven A/B testing for thumbnails, titles, and formats while designing TOF content strategies that balanced discoverability with lead generation.
Outcome
100M+
Total Views Across Channels
0 to 1L+
Subscribers In 8 Months
10,000+
Quality Leads Generated
₹75L+
Revenue Generated from TOF Content
Traya Health
@TrayaHealth 37.7K Subscribers
Building Trust Through Content for Traya
The Challenge
Traya's founder wanted to build trust and credibility in the crowded hair wellness space.
With only 40K subscribers and low engagement, their YouTube channel wasn't establishing them as the authority they needed to be.
Potential customers didn't trust the brand enough to make purchase decisions
What I Did
I transformed their content from promotional to educational - launching a video series and podcast that answered every customer doubt before they could ask it.
We showcased real results, featured medical experts, and created content that positioned Traya not as another hair product, but as the science-backed solution for any hair and health-related issues.
Outcome
Traya's YouTube channel became their #1 trust-building and customer acquisition engine, generating thousands of qualified leads monthly.
40K → 750K
Subscribers 1,775% growth in under 24 months
170M+
Views Every video optimized for search and retention
30%
Organic Search Lift Dominating health & wellness category
Aakash + BYJU’S JEE
@AakashBYJUSJEE 499K+ Subscribers
Aakash + BYJU’S JEE
The Challenge
With only 40K subscribers and low engagement, their YouTube channel wasn't establishing them as the authority they needed to be.
What I Did
I engineered a rapid-fire content strategy to capture top-of-funnel attention and established Aakash as a credible digital player in the JEE space.
We Launched:
High-frequency educational content targeting trending JEE topics
Problem-solving videos featuring Aakash's star faculty like NV Sir, GB Sir, etc
Strategic SEO optimisation to rank for high-intent search queries.
Outcome
250K → 500K
Subscribers 2X growth in just 12 months
30M+
Organic Views In 3 months, I eliminated paid views entirely and built a self-sustaining organic engine
75,000+
Leads Generated Content directly converted into qualified student sign-ups
Unacademy K12 Category
@Unacademy 1.4M+ Subscribers
Unacademy K12 Category + State Board
The Challenge
Unacademy had zero presence in the K12 YouTube space during Covid, when online education demand exploded overnight. Students were searching for exam preparation content at unprecedented volumes, but we had no brand recognition in school education - only test prep.
What I Did
Conducted competitive analysis to identify content gaps, then built separate channels for Science, Commerce, and Humanities to create focused student experiences.
Collaborated with subject matter experts to produce curriculum-aligned videos optimised for exam preparation. Implemented data-driven A/B testing for thumbnails, titles, and formats while designing TOF content strategies that balanced discoverability with lead generation.
Outcome
100M+
Total Views Across Channels
0 to 1L+
Subscribers In 8 Months
10,000+
Quality Leads Generated
₹75L+
Revenue Generated from TOF Content
Traya Health
@TrayaHealth 37.7K Subscribers
Building Trust Through Content for Traya
The Challenge
Traya's founder wanted to build trust and credibility in the crowded hair wellness space.
With only 40K subscribers and low engagement, their YouTube channel wasn't establishing them as the authority they needed to be.
Potential customers didn't trust the brand enough to make purchase decisions
What I Did
I transformed their content from promotional to educational - launching a video series and podcast that answered every customer doubt before they could ask it.
We showcased real results, featured medical experts, and created content that positioned Traya not as another hair product, but as the science-backed solution for any hair and health-related issues.
Outcome
Traya's YouTube channel became their #1 trust-building and customer acquisition engine, generating thousands of qualified leads monthly.
40K → 750K
Subscribers 1,775% growth in under 24 months
170M+
Views Every video optimized for search and retention
30%
Organic Search Lift Dominating health & wellness category
Aakash + BYJU’S JEE
@AakashBYJUSJEE 499K+ Subscribers
Aakash + BYJU’S JEE
The Challenge
With only 40K subscribers and low engagement, their YouTube channel wasn't establishing them as the authority they needed to be.
What I Did
I engineered a rapid-fire content strategy to capture top-of-funnel attention and established Aakash as a credible digital player in the JEE space.
We Launched:
High-frequency educational content targeting trending JEE topics
Problem-solving videos featuring Aakash's star faculty like NV Sir, GB Sir, etc
Strategic SEO optimisation to rank for high-intent search queries.
Outcome
250K → 500K
Subscribers 2X growth in just 12 months
30M+
Organic Views In 3 months, I eliminated paid views entirely and built a self-sustaining organic engine
75,000+
Leads Generated Content directly converted into qualified student sign-ups
Unacademy K12 Category
@Unacademy 1 Lakh+ Subscribers
Unacademy K12 Category + State Board
The Challenge
Unacademy had zero presence in the K12 YouTube space during Covid, when online education demand exploded overnight. Students were searching for exam preparation content at unprecedented volumes, but we had no brand recognition in school education - only test prep.
What I Did
Conducted competitive analysis to identify content gaps, then built separate channels for Science, Commerce, and Humanities to create focused student experiences.
Collaborated with subject matter experts to produce curriculum-aligned videos optimised for exam preparation. Implemented data-driven A/B testing for thumbnails, titles, and formats while designing TOF content strategies that balanced discoverability with lead generation.
Outcome
100M+
Total Views Across Channels
0 to 1L+
Subscribers In 8 Months
10,000+
Quality Leads Generated
₹75L+
Revenue Generated from TOF Content
Traya Health
@TrayaHealth 37.7K Subscribers
Building Trust Through Content for Traya
The Challenge
Traya's founder wanted to build trust and credibility in the crowded hair wellness space.
With only 40K subscribers and low engagement, their YouTube channel wasn't establishing them as the authority they needed to be.
Potential customers didn't trust the brand enough to make purchase decisions
What I Did
I transformed their content from promotional to educational - launching a video series and podcast that answered every customer doubt before they could ask it.
We showcased real results, featured medical experts, and created content that positioned Traya not as another hair product, but as the science-backed solution for any hair and health-related issues.
Outcome
Traya's YouTube channel became their #1 trust-building and customer acquisition engine, generating thousands of qualified leads monthly.
40K → 750K
Subscribers 1,775% growth in under 24 months
170M+
Views Every video optimized for search and retention
30%
Organic Search Lift Dominating health & wellness category
Aakash + BYJU’S JEE
@AakashBYJUSJEE 499K+ Subscribers
Aakash + BYJU’S JEE
The Challenge
With only 40K subscribers and low engagement, their YouTube channel wasn't establishing them as the authority they needed to be.
What I Did
I engineered a rapid-fire content strategy to capture top-of-funnel attention and established Aakash as a credible digital player in the JEE space.
We Launched:
High-frequency educational content targeting trending JEE topics
Problem-solving videos featuring Aakash's star faculty like NV Sir, GB Sir, etc
Strategic SEO optimisation to rank for high-intent search queries.
Outcome
250K → 500K
Subscribers 2X growth in just 12 months
30M+
Organic Views In 3 months, I eliminated paid views entirely and built a self-sustaining organic engine
75,000+
Leads Generated Content directly converted into qualified student sign-ups
Unacademy K12 Category
@Unacademy 1 Lakh+ Subscribers
Unacademy K12 Category + State Board
The Challenge
Unacademy had zero presence in the K12 YouTube space during Covid, when online education demand exploded overnight. Students were searching for exam preparation content at unprecedented volumes, but we had no brand recognition in school education - only test prep.
What I Did
Conducted competitive analysis to identify content gaps, then built separate channels for Science, Commerce, and Humanities to create focused student experiences.
Collaborated with subject matter experts to produce curriculum-aligned videos optimised for exam preparation. Implemented data-driven A/B testing for thumbnails, titles, and formats while designing TOF content strategies that balanced discoverability with lead generation.
Outcome
100M+
Total Views Across Channels
0 to 1L+
Subscribers In 8 Months
10,000+
Quality Leads Generated
₹75L+
Revenue Generated from TOF Content
Traya Health
@TrayaHealth 37.7K Subscribers
Building Trust Through Content for Traya
The Challenge
Traya's founder wanted to build trust and credibility in the crowded hair wellness space.
With only 40K subscribers and low engagement, their YouTube channel wasn't establishing them as the authority they needed to be.
Potential customers didn't trust the brand enough to make purchase decisions
What I Did
I transformed their content from promotional to educational - launching a video series and podcast that answered every customer doubt before they could ask it.
We showcased real results, featured medical experts, and created content that positioned Traya not as another hair product, but as the science-backed solution for any hair and health-related issues.
Outcome
Traya's YouTube channel became their #1 trust-building and customer acquisition engine, generating thousands of qualified leads monthly.
40K → 750K
Subscribers 1,775% growth in under 24 months
170M+
Views Every video optimized for search and retention
30%
Organic Search Lift Dominating health & wellness category
Aakash + BYJU’S JEE
@AakashBYJUSJEE 499K+ Subscribers
Aakash + BYJU’S JEE
The Challenge
With only 40K subscribers and low engagement, their YouTube channel wasn't establishing them as the authority they needed to be.
What I Did
I engineered a rapid-fire content strategy to capture top-of-funnel attention and established Aakash as a credible digital player in the JEE space.
We Launched:
High-frequency educational content targeting trending JEE topics
Problem-solving videos featuring Aakash's star faculty like NV Sir, GB Sir, etc
Strategic SEO optimisation to rank for high-intent search queries.
Outcome
250K → 500K
Subscribers 2X growth in just 12 months
30M+
Organic Views In 3 months, I eliminated paid views entirely and built a self-sustaining organic engine
75,000+
Leads Generated Content directly converted into qualified student sign-ups
Unacademy K12 Category
@Unacademy 1 Lakh+ Subscribers
Unacademy K12 Category + State Board
The Challenge
Unacademy had zero presence in the K12 YouTube space during Covid, when online education demand exploded overnight. Students were searching for exam preparation content at unprecedented volumes, but we had no brand recognition in school education - only test prep.
What I Did
Conducted competitive analysis to identify content gaps, then built separate channels for Science, Commerce, and Humanities to create focused student experiences.
Collaborated with subject matter experts to produce curriculum-aligned videos optimised for exam preparation. Implemented data-driven A/B testing for thumbnails, titles, and formats while designing TOF content strategies that balanced discoverability with lead generation.
Outcome
100M+
Total Views Across Channels
0 to 1L+
Subscribers In 8 Months
10,000+
Quality Leads Generated
₹75L+
Revenue Generated from TOF Content
Traya Health
@TrayaHealth 37.7K Subscribers
Building Trust Through Content for Traya
The Challenge
Traya's founder wanted to build trust and credibility in the crowded hair wellness space.
With only 40K subscribers and low engagement, their YouTube channel wasn't establishing them as the authority they needed to be.
Potential customers didn't trust the brand enough to make purchase decisions
What I Did
I transformed their content from promotional to educational - launching a video series and podcast that answered every customer doubt before they could ask it.
We showcased real results, featured medical experts, and created content that positioned Traya not as another hair product, but as the science-backed solution for any hair and health-related issues.
Outcome
Traya's YouTube channel became their #1 trust-building and customer acquisition engine, generating thousands of qualified leads monthly.
40K → 750K
Subscribers 1,775% growth in under 24 months
170M+
Views Every video optimized for search and retention
30%
Organic Search Lift Dominating health & wellness category
Aakash + BYJU’S JEE
@AakashBYJUSJEE 499K+ Subscribers
Aakash + BYJU’S JEE
The Challenge
With only 40K subscribers and low engagement, their YouTube channel wasn't establishing them as the authority they needed to be.
What I Did
I engineered a rapid-fire content strategy to capture top-of-funnel attention and established Aakash as a credible digital player in the JEE space.
We Launched:
High-frequency educational content targeting trending JEE topics
Problem-solving videos featuring Aakash's star faculty like NV Sir, GB Sir, etc
Strategic SEO optimisation to rank for high-intent search queries.
Outcome
250K → 500K
Subscribers 2X growth in just 12 months
30M+
Organic Views In 3 months, I eliminated paid views entirely and built a self-sustaining organic engine
75,000+
Leads Generated Content directly converted into qualified student sign-ups
Unacademy K12 Category
@Unacademy 1 Lakh+ Subscribers
Unacademy K12 Category + State Board
The Challenge
Unacademy had zero presence in the K12 YouTube space during Covid, when online education demand exploded overnight. Students were searching for exam preparation content at unprecedented volumes, but we had no brand recognition in school education - only test prep.
What I Did
Conducted competitive analysis to identify content gaps, then built separate channels for Science, Commerce, and Humanities to create focused student experiences.
Collaborated with subject matter experts to produce curriculum-aligned videos optimised for exam preparation. Implemented data-driven A/B testing for thumbnails, titles, and formats while designing TOF content strategies that balanced discoverability with lead generation.
Outcome
100M+
Total Views Across Channels
0 to 1L+
Subscribers In 8 Months
10,000+
Quality Leads Generated
₹75L+
Revenue Generated from TOF Content
Traya Health
@TrayaHealth 37.7K Subscribers
Building Trust Through Content for Traya
The Challenge
Traya's founder wanted to build trust and credibility in the crowded hair wellness space.
With only 40K subscribers and low engagement, their YouTube channel wasn't establishing them as the authority they needed to be.
Potential customers didn't trust the brand enough to make purchase decisions
What I Did
I transformed their content from promotional to educational - launching a video series and podcast that answered every customer doubt before they could ask it.
We showcased real results, featured medical experts, and created content that positioned Traya not as another hair product, but as the science-backed solution for any hair and health-related issues.
Outcome
Traya's YouTube channel became their #1 trust-building and customer acquisition engine, generating thousands of qualified leads monthly.
40K → 750K
Subscribers 1,775% growth in under 24 months
170M+
Views Every video optimized for search and retention
30%
Organic Search Lift Dominating health & wellness category
Aakash + BYJU’S JEE
@AakashBYJUSJEE 499K+ Subscribers
Aakash + BYJU’S JEE
The Challenge
With only 40K subscribers and low engagement, their YouTube channel wasn't establishing them as the authority they needed to be.
What I Did
I engineered a rapid-fire content strategy to capture top-of-funnel attention and established Aakash as a credible digital player in the JEE space.
We Launched:
High-frequency educational content targeting trending JEE topics
Problem-solving videos featuring Aakash's star faculty like NV Sir, GB Sir, etc
Strategic SEO optimisation to rank for high-intent search queries.
Outcome
250K → 500K
Subscribers 2X growth in just 12 months
30M+
Organic Views In 3 months, I eliminated paid views entirely and built a self-sustaining organic engine
75,000+
Leads Generated Content directly converted into qualified student sign-ups
Unacademy K12 Category
@Unacademy 1 Lakh+ Subscribers
Unacademy K12 Category + State Board
The Challenge
Unacademy had zero presence in the K12 YouTube space during Covid, when online education demand exploded overnight. Students were searching for exam preparation content at unprecedented volumes, but we had no brand recognition in school education - only test prep.
What I Did
Conducted competitive analysis to identify content gaps, then built separate channels for Science, Commerce, and Humanities to create focused student experiences.
Collaborated with subject matter experts to produce curriculum-aligned videos optimised for exam preparation. Implemented data-driven A/B testing for thumbnails, titles, and formats while designing TOF content strategies that balanced discoverability with lead generation.
Outcome
100M+
Total Views Across Channels
0 to 1L+
Subscribers In 8 Months
10,000+
Quality Leads Generated
₹75L+
Revenue Generated from TOF Content
Traya Health
@TrayaHealth 37.7K Subscribers
Building Trust Through Content for Traya
The Challenge
Traya's founder wanted to build trust and credibility in the crowded hair wellness space.
With only 40K subscribers and low engagement, their YouTube channel wasn't establishing them as the authority they needed to be.
Potential customers didn't trust the brand enough to make purchase decisions
What I Did
I transformed their content from promotional to educational - launching a video series and podcast that answered every customer doubt before they could ask it.
We showcased real results, featured medical experts, and created content that positioned Traya not as another hair product, but as the science-backed solution for any hair and health-related issues.
Outcome
Traya's YouTube channel became their #1 trust-building and customer acquisition engine, generating thousands of qualified leads monthly.
40K → 750K
Subscribers 1,775% growth in under 24 months
170M+
Views Every video optimized for search and retention
30%
Organic Search Lift Dominating health & wellness category
Aakash + BYJU’S JEE
@AakashBYJUSJEE 499K+ Subscribers
Aakash + BYJU’S JEE
The Challenge
With only 40K subscribers and low engagement, their YouTube channel wasn't establishing them as the authority they needed to be.
What I Did
I engineered a rapid-fire content strategy to capture top-of-funnel attention and established Aakash as a credible digital player in the JEE space.
We Launched:
High-frequency educational content targeting trending JEE topics
Problem-solving videos featuring Aakash's star faculty like NV Sir, GB Sir, etc
Strategic SEO optimisation to rank for high-intent search queries.
Outcome
250K → 500K
Subscribers 2X growth in just 12 months
30M+
Organic Views In 3 months, I eliminated paid views entirely and built a self-sustaining organic engine
75,000+
Leads Generated Content directly converted into qualified student sign-ups
Unacademy K12 Category
@Unacademy 1 Lakh+ Subscribers
Unacademy K12 Category + State Board
The Challenge
Unacademy had zero presence in the K12 YouTube space during Covid, when online education demand exploded overnight. Students were searching for exam preparation content at unprecedented volumes, but we had no brand recognition in school education - only test prep.
What I Did
Conducted competitive analysis to identify content gaps, then built separate channels for Science, Commerce, and Humanities to create focused student experiences.
Collaborated with subject matter experts to produce curriculum-aligned videos optimised for exam preparation. Implemented data-driven A/B testing for thumbnails, titles, and formats while designing TOF content strategies that balanced discoverability with lead generation.
Outcome
100M+
Total Views Across Channels
0 to 1L+
Subscribers In 8 Months
10,000+
Quality Leads Generated
₹75L+
Revenue Generated from TOF Content
Traya Health
@TrayaHealth 37.7K Subscribers
Building Trust Through Content for Traya
The Challenge
Traya's founder wanted to build trust and credibility in the crowded hair wellness space.
With only 40K subscribers and low engagement, their YouTube channel wasn't establishing them as the authority they needed to be.
Potential customers didn't trust the brand enough to make purchase decisions
What I Did
I transformed their content from promotional to educational - launching a video series and podcast that answered every customer doubt before they could ask it.
We showcased real results, featured medical experts, and created content that positioned Traya not as another hair product, but as the science-backed solution for any hair and health-related issues.
Outcome
Traya's YouTube channel became their #1 trust-building and customer acquisition engine, generating thousands of qualified leads monthly.
40K → 750K
Subscribers 1,775% growth in under 24 months
170M+
Views Every video optimized for search and retention
30%
Organic Search Lift Dominating health & wellness category
Aakash + BYJU’S JEE
@AakashBYJUSJEE 499K+ Subscribers
Aakash + BYJU’S JEE
The Challenge
With only 40K subscribers and low engagement, their YouTube channel wasn't establishing them as the authority they needed to be.
What I Did
I engineered a rapid-fire content strategy to capture top-of-funnel attention and established Aakash as a credible digital player in the JEE space.
We Launched:
High-frequency educational content targeting trending JEE topics
Problem-solving videos featuring Aakash's star faculty like NV Sir, GB Sir, etc
Strategic SEO optimisation to rank for high-intent search queries.
Outcome
250K → 500K
Subscribers 2X growth in just 12 months
30M+
Organic Views In 3 months, I eliminated paid views entirely and built a self-sustaining organic engine
75,000+
Leads Generated Content directly converted into qualified student sign-ups
Unacademy K12 Category
@Unacademy 1 Lakh+ Subscribers
Unacademy K12 Category + State Board
The Challenge
Unacademy had zero presence in the K12 YouTube space during Covid, when online education demand exploded overnight. Students were searching for exam preparation content at unprecedented volumes, but we had no brand recognition in school education - only test prep.
What I Did
Conducted competitive analysis to identify content gaps, then built separate channels for Science, Commerce, and Humanities to create focused student experiences.
Collaborated with subject matter experts to produce curriculum-aligned videos optimised for exam preparation. Implemented data-driven A/B testing for thumbnails, titles, and formats while designing TOF content strategies that balanced discoverability with lead generation.
Outcome
100M+
Total Views Across Channels
0 to 1L+
Subscribers In 8 Months
10,000+
Quality Leads Generated
₹75L+
Revenue Generated from TOF Content
Traya Health
@TrayaHealth 37.7K Subscribers
Building Trust Through Content for Traya
The Challenge
Traya's founder wanted to build trust and credibility in the crowded hair wellness space.
With only 40K subscribers and low engagement, their YouTube channel wasn't establishing them as the authority they needed to be.
Potential customers didn't trust the brand enough to make purchase decisions
What I Did
I transformed their content from promotional to educational - launching a video series and podcast that answered every customer doubt before they could ask it.
We showcased real results, featured medical experts, and created content that positioned Traya not as another hair product, but as the science-backed solution for any hair and health-related issues.
Outcome
Traya's YouTube channel became their #1 trust-building and customer acquisition engine, generating thousands of qualified leads monthly.
40K → 750K
Subscribers 1,775% growth in under 24 months
170M+
Views Every video optimized for search and retention
30%
Organic Search Lift Dominating health & wellness category
Aakash + BYJU’S JEE
@AakashBYJUSJEE 499K+ Subscribers
Aakash + BYJU’S JEE
The Challenge
With only 40K subscribers and low engagement, their YouTube channel wasn't establishing them as the authority they needed to be.
What I Did
I engineered a rapid-fire content strategy to capture top-of-funnel attention and established Aakash as a credible digital player in the JEE space.
We Launched:
High-frequency educational content targeting trending JEE topics
Problem-solving videos featuring Aakash's star faculty like NV Sir, GB Sir, etc
Strategic SEO optimisation to rank for high-intent search queries.
Outcome
250K → 500K
Subscribers 2X growth in just 12 months
30M+
Organic Views In 3 months, I eliminated paid views entirely and built a self-sustaining organic engine
75,000+
Leads Generated Content directly converted into qualified student sign-ups
Unacademy K12 Category
@Unacademy 1 Lakh+ Subscribers
Unacademy K12 Category + State Board
The Challenge
Unacademy had zero presence in the K12 YouTube space during Covid, when online education demand exploded overnight. Students were searching for exam preparation content at unprecedented volumes, but we had no brand recognition in school education - only test prep.
What I Did
Conducted competitive analysis to identify content gaps, then built separate channels for Science, Commerce, and Humanities to create focused student experiences.
Collaborated with subject matter experts to produce curriculum-aligned videos optimised for exam preparation. Implemented data-driven A/B testing for thumbnails, titles, and formats while designing TOF content strategies that balanced discoverability with lead generation.
Outcome
100M+
Total Views Across Channels
0 to 1L+
Subscribers In 8 Months
10,000+
Quality Leads Generated
₹75L+
Revenue Generated from TOF Content
Feed Refreshment
Feed Refreshment
Feed Refreshment
Why Most YouTube Strategies Fail: They're Missing Half the Brain
Why Most YouTube Strategies Fail: They're Missing Half the Brain
My
My
Unfair
Unfair
Advantage
Advantage
Most YouTube strategists are either creative storytellers OR data nerds. I'm both. And that's why my channels win.
Most YouTube strategists are either creative storytellers OR data nerds. I'm both. And that's why my channels win.
Simple truth: Make the algorithm happy, your content gets shown. Make humans happy, your content gets watched. Do both, and growth is inevitable.
Simple truth: Make the algorithm happy, your content gets shown. Make humans happy, your content gets watched. Do both, and growth is inevitable.
Simple truth: Make the algorithm happy, your content gets shown. Make humans happy, your content gets watched. Do both, and growth is inevitable.
What
What
I bring
I bring
To The Table
To The Table
01
Positioning
Brand/YT Channel Positioning & Brand Building
I help you create content that reflects your brand's core values and authenticity - building trust, loyalty, and a strong community without sounding salesy.
02
Innovation
New Content IP Development
From podcasts to long-form series to Shorts - I help you create video formats that perform well and deeply resonate with your target audience.
03
Discovery
Deep Content
Research & Strategy
I conduct in-depth audience research to uncover high-potential topics, emerging trends, and what your viewers truly care about - before you hit record.
04
Conceptualization
High-Retention
Script Writing
From scroll-stopping hooks to binge-worthy storytelling - I write scripts that boost watch time and increase retention to over 70%, helping channels double their performance.
05
Refinement
Content Production + YouTube SEO & Optimization
From managing high-quality shoots to crafting thumb-stopping thumbnails and titles—I package content that gets 3X more views and the attention it deserves.
06
Delivery
New Content IP Development
I decode YouTube Analytics and retention curves to build data-driven strategies that consistently grow your audience.
01
Positioning
Brand/YT Channel Positioning & Brand Building
I help you create content that reflects your brand's core values and authenticity - building trust, loyalty, and a strong community without sounding salesy.
Brand/YT Channel Positioning & Brand Building
I help you create content that reflects your brand's core values and authenticity - building trust, loyalty, and a strong community without sounding salesy.
03
Discovery
Deep Content
Research & Strategy
I conduct in-depth audience research to uncover high-potential topics, emerging trends, and what your viewers truly care about - before you hit record.
Deep Content
Research & Strategy
I conduct in-depth audience research to uncover high-potential topics, emerging trends, and what your viewers truly care about - before you hit record.
05
Refinement
Content Production + YouTube SEO & Optimization
From managing high-quality shoots to crafting thumb-stopping thumbnails and titles—I package content that gets 3X more views and the attention it deserves.
Content Production + YouTube SEO & Optimization
From managing high-quality shoots to crafting thumb-stopping thumbnails and titles—I package content that gets 3X more views and the attention it deserves.
02
Innovation
New Content IP Development
From podcasts to long-form series to Shorts - I help you create video formats that perform well and deeply resonate with your target audience.
New Content IP Development
From podcasts to long-form series to Shorts - I help you create video formats that perform well and deeply resonate with your target audience.
04
Conceptualization
High-Retention
Script Writing
From scroll-stopping hooks to binge-worthy storytelling - I write scripts that boost watch time and increase retention to over 70%, helping channels double their performance.
High-Retention
Script Writing
From scroll-stopping hooks to binge-worthy storytelling - I write scripts that boost watch time and increase retention to over 70%, helping channels double their performance.
06
Delivery
New Content IP Development
I decode YouTube Analytics and retention curves to build data-driven strategies that consistently grow your audience.
New Content IP Development
I decode YouTube Analytics and retention curves to build data-driven strategies that consistently grow your audience.
Six steps. One outcome: predictable, sustainable growth.
Six steps. One outcome: predictable, sustainable growth.
02
Innovation
New Content IP Development
From podcasts to long-form series to Shorts - I help you create video formats that perform well and deeply resonate with your target audience.
New Content IP Development
From podcasts to long-form series to Shorts - I help you create video formats that perform well and deeply resonate with your target audience.
01
Positioning
Brand/YT Channel Positioning & Brand Building
I help you create content that reflects your brand's core values and authenticity - building trust, loyalty, and a strong community without sounding salesy.
Brand/YT Channel Positioning & Brand Building
I help you create content that reflects your brand's core values and authenticity - building trust, loyalty, and a strong community without sounding salesy.
03
Discovery
Deep Content
Research & Strategy
I conduct in-depth audience research to uncover high-potential topics, emerging trends, and what your viewers truly care about - before you hit record.
Deep Content
Research & Strategy
I conduct in-depth audience research to uncover high-potential topics, emerging trends, and what your viewers truly care about - before you hit record.
04
Conceptualization
High-Retention
Script Writing
From scroll-stopping hooks to binge-worthy storytelling - I write scripts that boost watch time and increase retention to over 70%, helping channels double their performance.
High-Retention
Script Writing
From scroll-stopping hooks to binge-worthy storytelling - I write scripts that boost watch time and increase retention to over 70%, helping channels double their performance.
05
Refinement
Content Production + YouTube SEO & Optimization
From managing high-quality shoots to crafting thumb-stopping thumbnails and titles—I package content that gets 3X more views and the attention it deserves.
Content Production + YouTube SEO & Optimization
From managing high-quality shoots to crafting thumb-stopping thumbnails and titles—I package content that gets 3X more views and the attention it deserves.
06
Delivery
New Content IP Development
I decode YouTube Analytics and retention curves to build data-driven strategies that consistently grow your audience.
New Content IP Development
I decode YouTube Analytics and retention curves to build data-driven strategies that consistently grow your audience.
Testimonials
Testimonials
Service so good that people are lined up for writing reviews.
Most YouTube strategists are either creative storytellers OR data nerds.
The session was incredibly insightful and provided valuable guidance for my next career steps. All challenges were discussed in depth, along with practical solutions, which will certainly help me move forward with greater clarity and confidence.
Neha Kumbhare
6th Jul, 2025
Raja went deeper than expected - didn't just review the content surface (actually ran an audit, built a deck, showed what's working and what's not). but what stood out most: he gets the backend too - how ops, timelines, and stakeholder mgmt quietly decide whether strategy ever gets approval & acted on. most folks miss that. he didn't.
Anonymous
3rd May, 2025
It was lovely talking to Raja! 10/10 recommend him if you're looking to understand a launch/growth strategy for your brands YouTube. The experience and knowledge he's amassed is arguably one of the best I've come across so far!
Aadil
13th Apr, 2025
|
|
|
Service so good that people are lined up for writing reviews.
Service so good that people are lined up for writing reviews.
Service so good that people are lined up for writing reviews.
The session was incredibly insightful and provided valuable guidance for my next career steps. All challenges were discussed in depth, along with practical solutions, which will certainly help me move forward with greater clarity and confidence.
Neha Kumbhare
6th Jul, 2025
Raja went deeper than expected - didn't just review the content surface (actually ran an audit, built a deck, showed what's working and what's not). but what stood out most: he gets the backend too - how ops, timelines, and stakeholder mgmt quietly decide whether strategy ever gets approval & acted on. most folks miss that. he didn't.
Anonymous
3rd May, 2025
It was lovely talking to Raja! 10/10 recommend him if you're looking to understand a launch/growth strategy for your brands YouTube. The experience and knowledge he's amassed is arguably one of the best I've come across so far!
Aadil
13th Apr, 2025
My
My
Life
Life
In
In
Disorder
Disorder
Read Our Articles on
Read Our Articles on
Read Our Articles on
From industry insights to personal stories of transformation.
From industry insights to personal stories of transformation.
From industry insights to personal stories of transformation.
These 5 channels have taught me more about storytelling…
These 5 channels have taught me more about storytelling…
These 5 channels have taught me more about storytelling…
Why "showing your work" matters more than ever in…
Why "showing your work" matters more than ever in…
Why "showing your work" matters more than ever in…
For anyone who wonders what a YouTube Strategist does on…
For anyone who wonders what a YouTube Strategist does on…
For anyone who wonders what a YouTube Strategist does on…
Explore More On My Socials
Life Goals
Life Goals
Life Goals
List
List
List
Launch and grow my own YouTube channel
Achieve financial freedom and retire at 42
Complete a full marathon
Build multiple income streams
Learn Swimming
Host a podcast with India’s top creators
Experience skydiving at least once in my life
Write and publish a book on content strategy
Mentor Creators to help them go full-time
Create a digital course that impacts thousands
Get six-pack abs (and actually maintain them)
Travel to at least 25 countries
Speak at a major conference or TEDx event
Live in a new country for at least 6 months
Meditate or journal daily for a year
Learn to play a musical instrument
Witness the Northern Lights
Launch and grow my own YouTube channel
Achieve financial freedom and retire at 42
Complete a full marathon
Build multiple income streams
Learn Swimming
Host a podcast with India’s top creators
Experience skydiving at least once in my life
Write and publish a book on content strategy
Mentor Creators to help them go full-time
Create a digital course that impacts thousands
Get six-pack abs (and actually maintain them)
Travel to at least 25 countries
Speak at a major conference or TEDx event
Live in a new country for at least 6 months
Meditate or journal daily for a year
Learn to play a musical instrument
Witness the Northern Lights
Book a call for more information or any work related queries.
Book a call for more information or any work related queries.
© 2026 Raja Singh. All Rights Reserved.
© 2026 Raja Singh. All Rights Reserved.